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Hospitality · Web designConcept

A cafe, bar and art space on the Bandla tea estate above Palampur, in the shadow of the Dhauladhar.

Firewood — Hospitality · Web design

Role

Web design & build

Engagement

Self-initiated concept

Scope

  • Art direction
  • Photography direction & crops
  • Menu and events structure
  • Reservation flow
  • Responsive build

Tools

  • Figma — UI design
  • Framer

Disciplines

  • Web design
  • Art direction

Firewood is a room in the tea gardens with the Dhauladhar range in the window. The site has to sell the place — the light, the timber, the altitude — before it sells anything on the menu, because nobody drives to Palampur for a coffee they could have had at home.

A self-initiated concept. The business is real; the engagement is not — this was designed to explore the brief, not delivered to a client.

01Context

A destination is an emotional decision first.

Somebody choosing a cafe two hours up a mountain road is not comparing menus. They are deciding whether the place is worth the drive, and that decision is made almost entirely on atmosphere.

Photography therefore leads, with the menu, events and reservations kept one clear step behind it — present and easy to reach, but never competing with the room itself.

02Approach

Warm, timbered, unhurried.

The palette is drawn directly from the space: wood, ember, and the particular grey-green of tea under cloud. Nothing in the interface introduces a colour the room does not already contain.

Type is set large and quiet, with long measures and generous leading — the pacing of somebody describing a place rather than advertising one. It also has to hold up on a phone with two bars of signal halfway up a hill, so the page is kept light and the imagery is aggressively sized.

  • Photography-led hierarchy with a strict, repeatable crop
  • Palette sampled from the room, not chosen independently
  • Reservation always one action away, never interrupting
Firewood — detail
03Reflection

What the work clarified.

Restraint reads as confidence in hospitality. Every element removed from the opening screen made the place feel more established and less like it was trying to convince anybody.

Design system

The visual system.

Tokens named after the place itself — parchment, forest green, walnut and ember — with Fraunces for a timbered, unhurried display voice and square-cornered, tracked uppercase buttons.

Colour names and values are the design tokens declared in the live site's CSS; type sizes, weights and button styles were measured from the rendered page at desktop width.

01Foundations

Colour, type and shape — the decisions every component inherits.

Estate

green-deep

#072A15

Hero and dark bands

green

#0E4020

Sections

green-mid

#14522A

Hover and accents

walnut-deep

#3B2411

Timber tones

ember

#B9793A

Highlights

Paper & ink

paper

#F6F2E9

Page

cream

#EBE3D6

Text on green, primary buttons

parchment

#E2D9C8

Raised surfaces

ink

#1E1712

Headings

ink-soft

#4A4038

Body text

Status

success

#2F6B3F

Confirmations

warning

#A8701C

Notices

danger

#8F3524

Errors

Typography

Display

Fraunces

A timber room in the tea gardens

Regular 400

Text & labels

Archivo

Firewood is a cafe, bar and art space.

Regular 400Medium 500

Type scale

Heading 180.6 px · 400A timber room
Heading 257.6 px · 400You can watch the weather
Body19.4 px · 400A cafe, bar and art space.
Label13 px · 500MENU EVENTS VISIT

Corner radius

  • ButtonsSquare corners throughout0 px
  • Pills999 px

02Components

Rebuilt from the Firewood screens and tokens — the parts every screen is assembled from.

Bandla tea estate · Palampur

A timber room in the tea gardens

Firewood is a cafe, bar and art space above Palampur.

Type in use

Display and text faces at their measured weights and tracking, on the site's own ground.

ReserveOrder

Buttons

Primary and secondary actions exactly as styled on the live site.

Firewood — screen 3
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